Consumer Confidence: do food safety ads help?

FoodSafetyNews.com released an article all about recalls and foodborne illness in national restaurant chains – and food safety being more of a reactive afterthought rather than a proactive approach when reaching out to customers. After recalls like the recent McDonald’s recall of onions due to E coli in 2024, and even all the way back to the 1993 Jack in the Box E coli outbreak, company response was focused on crisis management, internally changing protocol, but outreach to customers focused less on food safety and more on value of product.

The extent of damage the recall or food safety issue causes has varying degrees of impact on customers; but regardless of how many months or years it takes to build back confidence and sales, the ads and outreach about food safety culture either doesn’t exist or barely does. There is also the matter of food safety ads reminding the consumer about the earlier recall – also something that many corporations actively want to avoid.

To read more, and learn about other major recalls cited, head over to the article here.